By Nadia Ntiamoah
Vivo Energy has officially completed its acquisition of TotalEnergies Marketing Jordan, marking a major milestone in the company’s expansion strategy and its first entry into the Jordanian market.
The transaction, completed on July 1, 2026, gives Vivo Energy full ownership of TotalEnergies Marketing Jordan, including its network of approximately 180 service stations, as well as its commercial fuels and lubricants business.
The acquisition also signals the introduction of the Engen brand to Jordan. Engen, Vivo Energy’s flagship retail fuel brand, currently operates in 13 of the company’s markets and is widely recognised across Africa for quality products and customer service.
The brand is also South Africa’s leading fuel retailer, with more than 1,000 service stations selling approximately one out of every four litres of fuel consumed in that country.
Over the coming months, TotalEnergies-branded service stations across Jordan will gradually be rebranded as Engen.
The successful completion of the transaction follows the initial announcement made in November 2025, after which both parties worked to secure all required regulatory approvals and satisfy the necessary conditions before finalising the deal.
Chief Executive Officer of the Vivo Energy Group, Stan Mittelman, described the acquisition as a significant step in the company’s growth journey, noting that Jordan presents a market with strong economic fundamentals and an experienced workforce.
According to him, Vivo Energy has built its reputation on customer service, operational excellence and community engagement across Africa, values that the company intends to extend to Jordan as it begins operations in the Kingdom.
“This is an important milestone for Vivo Energy as we expand beyond Africa into Jordan – a market with strong fundamentals and a team we have great respect for. Vivo Energy, and our retail brand Engen, are built on African values of customer service and community, which we believe have a real story to tell in Jordan. We look forward to supporting continued growth in the market,” he stated.
To lead the company’s operations in Jordan, Vivo Energy has appointed Adel Saadallah as Managing Director. Saadallah, who has been with Vivo Energy since its establishment, said he was honoured to oversee the company’s expansion into the Middle Eastern market.
He explained that Vivo Energy’s success across Africa has been built on empowering local management teams to serve customers effectively while developing long-term relationships with stakeholders. He expressed confidence that the same approach would guide the company’s operations in Jordan.
Saadallah assured employees, business partners and customers that although ownership has changed, existing staff, dealer agreements and customer relationships will remain intact throughout the transition.
“My priority will be to work alongside the existing team, build on what is working well and make the transition as smooth as possible for everyone,” he said.
He also noted that the company’s entry into Jordan coincides with an important period in the country’s history, as the Kingdom celebrates its 80th Independence Anniversary and its national football team qualifies for its first-ever FIFA World Cup.
According to him, Vivo Energy intends to align its community programmes and business activities with these national milestones while placing Jordanians at the centre of its operations.
The acquisition further strengthens Vivo Energy’s position as one of Africa’s leading energy distribution companies. With the addition of Jordan, the company now operates approximately 4,200 service stations across 29 markets, supplying fuels, lubricants and related energy products to millions of customers.
