By Grace Zigah
Vivo Energy Ghana PLC, the company that distributes and markets Shell-branded fuels and lubricants in Ghana, has extended its breast cancer awareness campaign beyond the workplace to its service stations, offering free screening opportunities to customers and members of the public in Accra and Kumasi.
The initiative, organised as part of this year’s Pink October campaign under the theme “Fuel Her Fight,” forms part of the company’s commitment to promoting early detection, improving access to screening and encouraging women to take proactive steps towards protecting their health.
In a press release issued on November 9, 2026, the company said the campaign involved a series of activities designed to raise awareness about breast cancer among employees, customers and communities.
As part of the intervention, Vivo Energy Ghana partnered with Diagnostic Centre to provide free breast cancer screening at its Shell Airport City service station in Accra and Shell Asokwa station in Kumasi.
The outreach was intended to bring screening services closer to the public and provide opportunities for women to access important health checks without having to rely solely on conventional hospital-based awareness programmes.
Pink Pumps Turn Shell Stations Into Awareness Centres
One of the distinctive features of the campaign was the transformation of selected Shell service stations and Vivo Energy Ghana’s office spaces into pink-themed awareness environments.
The company decorated its offices and selected service stations with pink ribbons, balloons and other campaign materials to draw attention to breast cancer awareness.
Some fuel pumps were also specially decorated and branded as “Pink Pumps”, serving as visible reminders to customers and other visitors about the importance of regular screening and early detection.
Through the initiative, Vivo Energy Ghana sought to use its extensive service station network as a platform for communicating important health messages to people who might not otherwise encounter breast cancer awareness campaigns in their everyday activities.
The company encouraged employees, customers and the general public to prioritise their health, get screened and motivate others to do the same.
Free Screening Extended to Employees
Beyond its engagement with customers and the wider public, Vivo Energy Ghana also extended the initiative to its workforce.
In partnership with Accra Medical Centre, the company organised free breast cancer screening for its employees, providing them with an opportunity to assess their health and make informed decisions about early detection.
The intervention formed part of the company’s effort to promote employee wellbeing and ensure that health awareness translates into practical opportunities for screening.
Managing Director of Vivo Energy Ghana, Christian Li, also added a personal touch to the campaign by distributing customised pink pens to all female employees.
He encouraged the women to use the pens as daily reminders of the importance of regular breast cancer screening and early detection.
