BY Grace Zigah
Ghana’s creative sector is facing significant challenges, with industry expert Kojo Akoto Boateng highlighting the lack of unity and strategic planning as major contributors to its stagnation.
According to Boateng, the sector’s most noticeable activity often aligns with election seasons, where personal political alignment takes precedence over long-term development.
The Problem of Individualism
Akoto Boateng criticizes the industry’s individualistic approach, comparing it unfavorably to the agricultural sector, where stakeholders prioritize collective welfare over political affiliation.
This fragmented approach hinders the creative sector’s growth and potential to contribute significantly to national development.
The industry’s divisions and focus on short-term gains have led to a lack of progress and investment in the sector.
Comparison to the UK’s Creative Industry
The UK has recently announced a £30 million investment package for its music and wider creative industries, as part of a broader 10-year strategy aimed at unlocking economic growth, nurturing talent, and supporting innovation.
This investment is expected to generate an additional one million jobs and boost the UK economy by £50 billion by 2030.
In contrast, Ghana’s creative industry continues to battle with structural issues such as inadequate funding, weak policy implementation, and limited infrastructure.
Challenges Facing Ghana’s Creative Industry
Some of the key challenges facing Ghana’s creative industry include:
– Inadequate Funding: The lack of a national creative fund and limited access to financing hinder the growth of the sector.
– Weak Policy Implementation: Poor enforcement of intellectual property laws and limited infrastructure make it difficult for creatives to thrive.
– Limited Platforms: The absence of platforms that allow local talent to scale globally limits the sector’s potential.
– Internal Politics: Infighting and ego clashes within organizations like GHAMRO have led to stagnation and waning public confidence.
Kojo Boateng’s remarks reflect growing frustration among industry insiders who feel the sector is being neglected despite its potential.
He calls for creatives to rise above partisanship and work towards a united front that prioritizes institutional development, policy engagement, and long-term advocacy.
