Kumasi Asante Kotoko is adopting a new financial strategy amid economic challenges.
According to Communications Director Sarfo Duku, the club is increasingly focusing on generating revenue through player transfers.
Sarfo Duku cited economic difficulties and a lack of sponsorship as key factors influencing the club’s financial strategy.
“The matches are not fetching us money. Sponsors are not coming because of economic reasons – and so who do we blame?” he questioned.
This financial strain has led the club to rely on player sales, with forward Albert Amoah recently transferred to Libyan side Al Ahli Benghazi.
The transfer of Amoah, just six games into the 2025 season, has sparked debate over its timing. Critics argue that selling a key player so early in the season is ill-advised.
However, Duku defended the decision, emphasizing the need for financial sustainability.
Continental Ambitions
Kumasi Asante Kotoko’s recent performance in the CAF Confederations Cup has been underwhelming, suffering a 5-1 defeat to Wydad Athletic Club in Morocco, which ended their continental campaign.
Sarfo Duku acknowledged the team’s limitations, stating, “If the aim is to win continent trophies, I don’t think we are there yet because we are not well resourced.”
Future Plans
Despite the challenges, Kumasi Asante Kotoko remains committed to securing a domestic double this season.
The team has already secured a spot in the FA Cup final and is contending for the Ghana Premier League title. With their financial strategy in place, the club aims to navigate the economic difficulties and achieve success on the pitch.
