BY Daniel Bampoe
The former Second Lady, Hajia Samira Bawumia, has officially hit the campaign trail in the Central Region as part of efforts to rally support for her husband, Dr. Mahamudu Bawumia, ahead of the New Patriotic Party’s (NPP) presidential primaries slated for January 31, 2026.
The Central Region, notably the home region of Kennedy Agyapong — Dr. Bawumia’s main contender in the 2023 presidential primaries — is considered a crucial battleground for delegates’ votes.
Samira Bawumia’s presence there is seen as a strategic move to consolidate her husband’s influence and win over undecided delegates.
During her tour, Samira Bawumia is expected to meet with party executives, constituency delegates, and grassroots supporters to sell the message and vision of her husband. Her engagements are focused on reaffirming Dr. Bawumia’s commitment to strengthening the economy, promoting digital transformation, and ensuring inclusive governance under the NPP’s “Breaking the 8” agenda.
Since entering the political limelight in 2012, Samira Bawumia has been a formidable force on the campaign front. Her eloquence, charisma, and connection with the youth and women have made her one of the NPP’s most influential campaigners.
She was instrumental in mobilizing support for the party during the 2016 and 2020 general elections, which saw the NPP secure back-to-back victories.
Her unique style of campaigning — often described as clean, issue-based, and inspiring — has set a new trend in Ghanaian politics, with other politicians’ spouses following her lead in supporting their partners’ political ambitions
Mrs. Bawumia’s campaign activities in the Central Region mark the beginning of a broader national tour, as she is expected to extend her outreach to other regions in the coming weeks.
Meanwhile, Dr. Mahamudu Bawumia is currently touring the Western Region, where he is also engaging delegates to bolster his support base ahead of the highly anticipated primaries.
