BY NADIA NTIAMOAH
A new chapter in Africa’s emerging cross-border retail industry has opened in Accra with the launch of AfroQuality’s flagship store, creating a physical marketplace designed to connect African fashion, lifestyle, publishing and consumer brands with customers across the continent.
The Accra outlet, officially opened on Friday, September 25, 2026, at A&C Mall, forms part of AfroQuality’s expanding multi-country retail and distribution network aimed at addressing one of the longstanding challenges facing African producers—limited access to markets outside their home countries.
The company’s expansion into Ghana follows the opening of outlets in Kigali, Rwanda; Dakar, Senegal; and Nairobi, Kenya, while a further outlet in Lusaka, Zambia is scheduled to open on October 1, according to the company.
AfroQuality describes itself as a physical retail and distribution platform focused on authentic African brands. Its model is designed to provide manufacturers, designers, publishers and artisans with access to retail infrastructure that can help them reach consumers in other African markets without having to independently establish distribution and retail operations in every country.
The Accra flagship brings together a selection of Ghanaian and other African brands under one retail platform.
Among the Ghanaian brands featured at the store are BLKSTAR UTD, Wear Ghana, Love Ankara, Gold Coast Tokota, Cheery Concepts, Horseman, Fish & Plankton Books and Kwadwoan Story Books.
They are joined by brands from other parts of Africa, including Enda Sports Shoes, Ikojn and Sandstorm from Kenya; Piesco Memory from Togo; Sonia Mugabo from Rwanda; and Aramweer Organics and KELAM from South Sudan.
The mix of brands is intended to give consumers access to products reflecting different aspects of African creativity, from clothing and footwear to accessories and books.
Speaking at the opening ceremony at A&C Mall, AfroQuality Founder Saint Doe Tamakloe described the Accra store as both a commercial development and a celebration of African culture.
“Our new store in Accra is both an economic milestone and a cultural celebration,” Tamakloe said.
He explained that the company’s founding philosophy, “Buy African, Build Africa,” is centred on creating the infrastructure required for African manufacturers and creative businesses to expand beyond their domestic markets.
“Under our founding ethos, ‘Buy African, Build Africa,’ we are building the physical retail infrastructure necessary for African manufacturers to thrive across borders,” he said.
According to him, bringing brands from different parts of the continent together in a common retail environment could help accelerate intra-African commerce while giving consumers access to what he described as an elevated lifestyle space.
He further explained that the model could reduce the burden on individual entrepreneurs who would otherwise have to establish separate distribution channels in every market.
“Instead of every entrepreneur having to build a new route to market country by country, brands can leverage on an existing network to test markets, reach new customers and grow their revenues across borders,” Tamakloe added.
As part of the Accra launch, Wear Ghana, Republic of Africa and Horseman participated in a pop-up sale at the new store, giving customers an opportunity to interact directly with some of the Ghanaian brands operating through the AfroQuality platform.
