BY Daniel Bampoe
Amanokrom, a quiet town in the Akuapem North Municipality of the Eastern Region, is now home to a global beauty success story.
True Native, a Ghanaian-owned hair and skincare brand, has emerged as a leading example of how local resources can be transformed into world-class products that command respect on the international stage.
The story of True Native is rooted in the personal journey of its founders, Ben and Emefa.
What began as a search for a solution to a rare skin condition turned into a remarkable business venture.
The couple turned to the natural treasures—cocoa butter and shea butter—long celebrated for their healing and cosmetic benefits. With research, innovation, and persistence, their homemade remedy evolved into a product line that would later win multiple international awards.
Today, True Native stands tall as a proudly Ghanaian brand with operations extending far beyond the borders of its birthplace.
From its first jar of handmade cream, the company has grown into a trusted name in natural beauty products, offering a wide range of solutions that resonate with customers across the globe. The brand is celebrated not only for its quality but also for its authenticity and connection to Ghana’s rich agricultural heritage.
Member of Parliament for Akuapem North, Sammi Awuku, recently paid a visit to the founders at their workplace to commend their resilience and innovation.
In his remarks, Sammi Awuku praised Ben and Emefa for “daring to be different and achieving success with courage and determination.”
He also noted that True Native’s journey is an inspiration to young entrepreneurs in the constituency and across Ghana.
“This brand proves that Ghana can produce world-class products that not only compete but inspire belief and trust across the world,” Sammi Awuku said, adding that he was proud to support and encourage businesses from his constituency to thrive on the international stage.
True Native’s impact has gone beyond commerce—it represents a shift in how Ghanaian businesses can harness local resources for global relevance.
For customers who have used the products, the results “need no explanation,” according to the MP, because “the quality speaks for itself, and the transformation is undeniable.”
