BY Nadia Ntiamoah
Award-winning Ghanaian rapper Sarkodie has strongly dismissed claims that music is not a “proper business,” describing such views as insulting and out of touch with the realities of the global creative economy.
The artist expressed frustration over a recurring question often directed at musicians—whether they have a “real” business aside from music.
According to him, the suggestion undermines the legitimacy of music as a serious profession and ignores the scale and influence of the industry.
Sarkodie emphasised that music is one of the largest industries worldwide, contributing significantly to economies and creating employment across multiple sectors, including production, marketing, distribution, and live performances.
He insisted that the industry deserves the same level of respect as traditionally recognised business ventures.
He further explained that building a music career involves structured planning, financial investment, branding, and risk-taking—elements that define any serious entrepreneurial pursuit. In his view, choosing music as a career path is a deliberate business decision, not a fallback option.
The rapper added that while the industry comes with uncertainties like any other venture, it can be highly rewarding when approached strategically and professionally.
His remarks have since sparked widespread discussion online, with many creatives and industry stakeholders backing his stance that music should be recognised as a legitimate and impactful business sector rather than being treated as secondary to conventional professions.
